I recently got a new monitor. Specifically the HP 2311Xi. This thing was a steal for what it is at under $250. Not long ago, it was unheard of to find an IPS panel for this price.
Unsurprisingly, this monitors and others like it (Most notably the Dell U2412M) are flying off the shelves in the "enthusiast-on-a-budget" market. I imagine HP and Dell managed this price point by stripping a few features from more iconic IPS monitors like the U2411 and just the falling costs of IPS technology.
The popularity of these monitors and the fact that some users are even ordering sketchy, yet high-quality Korean monitors from eBay for an inexpensive, feature-light monitor with a spectacular panel shows that there really is a market for these things.
So, monitor manufacturers: